A multipage brand guideline for the Behavioral Health department at Children's of Alabama
A multipage brand guideline for the Behavioral Health department at Children's of Alabama

Details

Details

Details

Behavioral Health at Children's

The Behavioral Health department at Children's of Alabama is a busy area of the state's only freestanding pediatric healthcare center. As the popluation becomes more savvy to mental health issues, the number of patients being seen at Children's continues to sky-rocket. With high traffic coming to the unit, the department asked to rebrand the entire unit, with logos for each of the divisions that fall under Behavioral Health.

Services

Brand guidelines

Visual Identity

Year

2023

Client

Children's of Alabama

Geometric boat icon next to text that reads "Behavioral Health" and beneath that, "at Children's of Alabama
Geometric boat icon next to text that reads "Behavioral Health" and beneath that, "at Children's of Alabama
4 tiles with color variations of the logo for Behavioral Health at Children's of Alabama
4 tiles with color variations of the logo for Behavioral Health at Children's of Alabama

Testimonial

Testimonial

Testimonial

Becca really thought through every little detail. It's so intentional, but still so fun and attractive. It's been a huge hit on the unit.

Cindy, Division Leader

split-screen image with a mug and a metal reusable bottle
split-screen image with a mug and a metal reusable bottle
split screen with documents
split screen with documents